In theory, links are one of your WordPress site’s most basic elements. And while many webmasters just insert basic links and forget about them, there’s actually a lot you can do to improve their effectiveness through link optimization. After all, links aren’t much use if no one clicks on them. By putting some thought into how your links appear and function, you can improve their chances of attracting attention from visitors. What’s more, many of the most beneficial strategies for doing this are quite easy…Continue Reading “Link Optimization: Why It Matters, Plus 3 Ways to Optimize Links on WordPress”

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