You may have heard that Facebook hasn’t been quite right for local businesses on Facebook, at least in 2018. For instance, clothing retailers often see more success on Instagram or Pinterest. However, Facebook is still the tried and true platform for small business owners who want to create a foundation Read more…
About 83% of B2B businesses in North America use social media as a marketing tool. That’s a lot of ‘noise’ you’ll need to cut through if you want to make a lasting impression. To give yourself a fighting chance, it’s crucial to create a strong social media brand voice. Developing Read more…
It’s already the fifth edition of my social media case study, hard to believe. Because every month is scarier than the last when you work in social media. Still, at least we don’t work for Facebook, am I right? Putting our tears for Facebook aside, how does it all impact Read more…
When I wake up in the morning, the first thing I do is grab my phone off my bedside table and open Instagram. Like 800 million other active Instagram users, I love scrolling through my feed and seeing all the photos my friends, family, complete strangers, celebrities, influencers and even Read more…
Using infographics can be a successful way to display data and statistics in readable formats, engage with your audience, and get your content shared on social media. And don’t worry, you don’t need to be a graphic designer to create a stunning infographic. Keep reading to find out how to Read more…
Posting on social media whenever you feel like it might be fun, but it’s not going to get your brand very far. If you want to attract consistent attention, engagement, and growth, you need to post regularly. The easiest way to do this is by creating a social media calendar Read more…
Anyone using social media marketing needs to know how to use hashtags. They are such an integral part of how we consume online content, hashtags have even permeated pop culture. The word itself even made it into the Oxford dictionary as well as the Scrabble dictionary. Yet, although the majority Read more…
Facebook Reactions have gained a lot of traction since they were first launched in 2016. And when I say a lot, I mean a lot. Since Facebook Reactions were launched, we’ve shared over 300 billion Reactions. This works out to over 800 million Reactions per day. But what’s the big Read more…