If you’ve been online lately, chances are you’ve heard of Clubhouse. This voice-based social networking app has gained a lot of traction with its invite-only model. However, understanding what role this new platform might play in your marketing plan requires knowing some key Clubhouse statistics.
By reviewing the numbers and how they’ve changed over time, you can get a clearer sense of whether this platform is appropriate to your goals and audience. If you’re thinking about using it in future campaigns, you’ll also know where to get started.
In this article, we’ll take a look at five of the most significant Clubhouse statistics to date. We’ll also analyze each figure and explore its potential impacts on marketing with the platform.
Let’s dive right in!
1. Clubhouse has over 10 million registered users
Clubhouse was released in April 2020, yet it already boasts 10 million registered users. That kind of popularity is impressive.
For reference, Instagram hit the same membership milestone in roughly the same amount of time.
Moreover, most Clubhouse users have joined within the past two months. There could be a few reasons for this. One possibility is the exclusive and thus desirable nature of an invite-only network. The growth in celebrity users, such as Terry Crews, could also be a contributing factor:
Given the current user boom, you may want to consider establishing a presence on Clubhouse if you haven’t already. It doesn’t hurt to start small.
For example, you might try organizing something with an influencer you already work with, or simply familiarizing yourself with the platform’s layout.
Signing up with Clubhouse now can make your brand more recognizable to the current users. This can in turn create a community for your organization that’s ready to welcome in new users as the site opens up. Additionally, you may be better prepared to capitalize on future growth if you fully understand the platform now.
If the thought of navigating countless rooms to find interested consumers is daunting, you can always create your own. Hosting a room can centralize your marketing and give you more control. You may also find that doing so frequently makes your brand a Clubhouse fixture, which can help to cultivate a cutting-edge image.
As you get your bearings on the platform, try to remember that many people enjoy Clubhouse because it’s fairly casual. Just like when using TikTok for business, consider balancing your marketing tactics with authentic audience interactions for the best results.
2. In the past 90 days, Clubhouse has averaged a ranking of 10 among the Apple App Store’s social networking apps
Modern technology has made creating apps accessible to more people than ever before. The resulting increase in candidates means that there will always be a few social networks that don’t have the capacity for long-lived growth.
That’s why Clubhouse statistics like this one are important. A program’s popularity is almost certain to fluctuate as interest wanes and new software emerges. Nevertheless, the data shows that Clubhouse has maintained a consistent presence in the top-ranked charts. In the 90 days between Feb 10, 2021 – Apr 19, 2021, Clubhouse has averaged a ranking of 10 among the Apple App Store’s social networking apps.
This is a strong indicator of potential longevity. While no one can say for certain, the odds of Clubhouse becoming a booming social media network are looking high. This sustained public interest suggests that making the app a regular part of your advertising repertoire might not be a bad idea.
As such, you may want to consider implementing a marketing strategy that looks ahead. For example, you might dedicate some time each week to attending discussions that are relevant to your brand. This can help raise your profile on the platform, while also providing you with valuable information.
Clubhouse is currently free to use (albeit invite-only), but time can also be a constraint if you’re balancing other social media accounts as well.
3. Searches for Clubhouse numbered just under 10,000 in the past month
When it comes to driving traffic, many creators aim for visitors who find the content naturally through relevant searches. This is because organic queries typically mean that the audience has at least a base level of interest and is more likely to engage. So you may be interested to learn that searches for Clubhouse numbered just under 10,000 in the past month.
All these monthly searches mean that there’s an active interest in the platform. Early search numbers can include those who are simply trying to identify what the program is. By contrast, active research a year after the app’s release may imply that the buzz isn’t going away just yet.
Additionally, Clubhouse’s developers are continuing to work towards accommodating more users without requiring an invitation. When you combine the likely future increase in membership with the current search statistics, it indicates that this is a social network primed for growth.
New features are on the horizon as well, such as additional support for influencers. Monetization functions like paid rooms have the potential to cater exclusively to thought leaders in specific fields, such as beauty authority Ming Lee:
Therefore, you may want to consider helping your brand ambassadors get started with Clubhouse. Influencer support may not be in place yet, but having these individuals on the app when those features are rolled out can prepare your brand to seize opportunities quickly.
However, there’s also a downside to the evolving nature of this app. Clubhouse is still developing meaningful moderation features.
As such, you or your influencers may encounter negative audience interactions. While the app continues to change, you might consider preparing ways to combat misinformation or handle troublesome attendees.
4. Clubhouse is currently valued at over $1 billion
Clubhouse’s meteoric rise has earned a price tag to match. Estimations put the current value at $1 billion, but recent rumors have suggested that it may increase to a staggering $4 billion soon. These figures suggest that investors are feeling confident about the app’s potential.
These Clubhouse statistics may also suggest a lack of confidence in competing platforms. For example, Twitter has been testing a feature called Spaces, which operates in a similar way to Clubhouse. However, despite the industry giant’s efforts, investors still seem to favor Clubhouse’s chances of remaining the dominant social network.
This could mean that others in the industry see Clubhouse as more than an exclusive, momentary trend. Rather, investors seem to be comfortable that the current attention levels will sustain themselves, if not increase. As such, you may want to consider expanding your Clubhouse efforts.
For example, you can consider running an Ask Me Anything (AMA) session to share information about your brand. This takes advantage of the personal interaction, while still giving you some control over the conversation. Alternatively, you could set up accounts for several members of your marketing team to increase your business’ presence.
Finally, this data may also help predict future features. Platforms such as Facebook already have an infrastructure for marketing through paid ads. It’s not unreasonable to expect similar functionality to come to Clubhouse down the line. A strong presence on the platform now could prepare you for those opportunities.
5. Over 700,000 Clubhouse downloads have occurred outside of the U.S.
As with many social media apps, Clubhouse focuses primarily on user interactions. Therefore, it’s a universally appealing model that can be applied cross-culturally. There’s perhaps no better indicator of this than the growing membership from outside the United States, as this chart from Appfigures shows:
Over 700,000 Clubhouse downloads have occurred outside of the U.S. Germany leads the pack with over 250,000 downloads, followed closely by Japan and the United Kingdom.
Such a strong spread across three different markets is promising. It indicates that Clubhouse has a truly global appeal, which can expand the audience you can reach through the network.
This information can also be a source of new content. For example, you might host a room dedicated to meeting with brand fans from Germany. You could then analyze the differences from your audience in the American market. This may make your marketing more flexible, or provide inspiration for a foreign-focused campaign.
Clubhouse statistics like this one may also be another indicator of longevity. Appealing to multiple markets demonstrates a popular idea with marketing potential. In other words, the quick international growth could be yet another signal that this social network is here to stay.
Nevertheless, increasing membership could also pose some challenges. Social networks face security issues, just like any other website. As the Clubhouse user base grows, you might find that there are more malicious actors trying to access your data. It’s a smart idea to apply a few critical social media security principles now to keep your account safe.
The way we communicate with each other online changes fast. Knowing how to best leverage your marketing skills on a new network can seem daunting. Fortunately, data doesn’t lie. By analyzing some of the most notable Clubhouse statistics, you can prepare your brand to succeed on this evolving platform.
In this article, we covered five essential Clubhouse statistics to know about:
- The app boasts over 10 million registered users.
- The past 90 days have seen Clubhouse earn an average ranking of 10 on social networking charts.
- There were just under 10,000 searches for Clubhouse in the last month.
- Clubhouse is currently valued at $1 billion.
- Clubhouse’s popularity is growing fast outside of the United States.
Which statistic do you think is most useful, and how do you intend to incorporate Clubhouse into your social media marketing strategy? Let us know in the comments section below!