The online marketing space is constantly changing. Trends come and go. What used to be effective last season is often not as effective this season. And it’s a constant challenge to keep up with it all. But one thing we know for sure is that email marketing has always been a powerful way to connect with our audience. However, getting the right tools can be very expensive. So, which is the cheapest email marketing software?
With so many options in the market, it can be challenging to know which one will help you achieve your email goals while being cost-effective.
But you don’t have to figure it all out by yourself.
We’ve done our homework and compiled this list of the five cheapest yet most reliable email marketing tools available.
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Summary of the cheapest email marketing software
| Product | Free plan? | Cheapest plan | Tier 1 | Tier 2 |
|---|---|---|---|---|
| Sendinblue | Yes; unlimited contacts, 300 emails per day | Starter: $25 per month, unlimited contacts, 20,000 emails per month | Business: $65 per month, unlimited contacts, 20,000 emails per month | Enterprise: Custom quote |
| SendPulse | Yes; up to 500 subscribers, 15,000 emails per month | Standard: Starts at $6.40 per month, per annum, up to 500 contacts, unlimited emails | Pro: Starts at $7.68 per month, per annum, up to 500 contacts, unlimited emails | Enterprise: Starts at $10.75 per month, per annum, up to 500 contacts, unlimited emails |
| Constant Contact | No; offers a 60-day trial | Core: Starts at $12 per month, up to 500 contacts | Plus: Starts at $35 per month, up to 500 contacts | |
| SendGrid | Yes; 2,000 contacts, up to 6,000 emails per month | Basic 5K: Starts at $19.95 per month, up to 5,000 contacts and 15,000 emails per month | Advanced: Starts at $60 per month, up to 10,000 contacts and 50,000 emails per month | |
| MailerLite | Yes; 1,000 subscribers, 12,000 emails per month | Growing Business: Starts at $9 per month, billed annually, 1,000 subscribers, unlimited emails | Advanced: Starts at $19 per month, billed annually, 1,000 subscribers, unlimited emails | Enterprise: Custom pricing for businesses with 100,000+ subscribers |
Cheapest email marketing software in the market
1. Sendinblue
If you’re looking for a simple and affordable all-in-one digital marketing product, Sendinblue might be the right choice for you.
This powerful tool has everything you need to streamline your email campaigns, automate your workflows, and keep your contact lists organized.
Most email marketing solutions’ prices focus on how many contacts you have. Sendinblue, on the other hand, doesn’t. They charge you based on the number of emails you send, not the number of contacts. This can be incredibly helpful if you have multiple lists or a subscriber list that keeps growing, but it’s worth noting that you’re limited to 300 emails per day on the free plan. If you want to send emails to a list of 1,200 people, Sendinblue will send those over three days – or you’ll have to pay for an upgraded plan.
Key features
Sendinblue has many features that help make email easy. Detailed analytics, customizable templates, contact segmentation, personalization, and A/B testing are just a few worth mentioning.
In addition, Sendinblue offers fully responsive email designs, so no matter the device, your emails will always look good.
Sendinblue also has a drag-and-drop email editor to create professional email designs without technical experience.
Pricing
Sendinblue has a free plan that includes up to 300 emails per day. So if your budget is a little tight right now, it’s a great option.
The starter plan begins at $25 monthly and includes 20,000 emails per month, basic reporting, and analytics.
2. SendPulse
If you’re overwhelmed by the idea of using multiple tools for your email, SMS, and chat marketing, you’ll be glad to hear that you can use SendPulse as an omnichannel marketing tool.
You can think of it as an all-in-one platform that makes it easy to create, automate, and analyze your marketing campaigns all from one place.
Key features
SendPulse includes key features such as a drag-and-drop email editor, detailed analytics, transactional emails, and A/B testing.
The platform also allows you to incorporate machine learning. In a nutshell, this means that whether you’re sending out newsletters or creating a full campaign, the software will be able to analyze your previous emails and then suggest the best send times, subject lines, and even email content for you, moving forward.
Pricing
The SendPulse free plan is limited to 500 subscribers and 15,000 emails per month.
If you’d like to invest in this product, the starter plan is $6.40 per month, per annum for up to 500 subscribers. It includes 200MB image storage, unlimited emails, and A/B testing to help improve your email marketing efforts.
3. Constant Contact
Constant Contact is the only tool on our list of the cheapest email marketing software that doesn’t come with a free plan. What makes the founders so confident not to offer a free plan, even though many of their competitors do?
It might be their 97% email delivery rate. As a marketer, you probably know how frustrating it can be to work hard on your email campaigns, only to be let down by unreliable software. With Constant Contact, you don’t have to worry about that.
Key features
Constant Contact has many customizable templates to make your emails look professional, no matter how technically inclined you are.
It also has list management tools, reporting capabilities, and detailed analytics, all of which help you track your marketing campaigns’ success and make data-driven decisions.
The platform is also very user-friendly with an intuitive design.
Pricing
As highlighted above, Constant Contact doesn’t have a free plan. However, it does come with a 60-day trial option. This can give you enough time to use the tools and figure out if this is the right option for you.
Plans start at $12 per month and come with helpful features like basic contact management, hundreds of email templates, and engagement reporting.
4. MailerLite
MailerLite isn’t just one of the cheapest email marketing software options. It’s an email marketing service that allows you to create stunning email campaigns with ease.
With its user-friendly interface and customizable templates, you can create campaigns, newsletters, automated workflows, and everything else in-between, in just a few minutes.
The pricing plans are also very affordable. So, if budget is a little tight right now, you can create effective emails without compromising on quality.
Key features
As a marketer, you know that one of the most important things is timing. Well, MailerLite helps you set up email automation and triggers, so you can always respond to your customers at the right time, based on their behaviors.
It also has segmentation abilities, personalization, email templates, a drag-and-drop email builder, and so much more, all to help you continue building valuable relationships with your subscribers.
Pricing
MailerLite offers a generous free plan that includes 12,000 emails per month for 1,000 subscribers.
If you’re ready to invest, the paid plans start at $9 per month, per annum. When you go this route, you get unlimited emails, unlimited templates, and an auto-resend feature, which gives your subscribers a second opportunity to open your emails.
5. SendGrid
SendGrid is the fifth option on our list of the cheapest email marketing software, but that doesn’t mean it’s the least. If you’re just starting out with email marketing, SendGrid can be a great tool for you.
It can help you create visually appealing emails, track your performance, automate your campaigns, and do pretty much everything you need to help you win with email marketing. And yes, all this comes at an affordable price.
Key features
One thing you’ll most probably appreciate about SendGrid is that it’s very flexible. As a marketer, you’ll be able to customize individual and mass emails. Personalization in emails is very essential because, at the end of the day, it’s all about connecting with people. No one wants to receive an email that doesn’t feel like it’s meant for them.
SendGrid offers many features that the tools mentioned above also have – segmentation, detailed analytics, responsive email templates, and a drag-and-drop email editor.
Pricing
SendGrid’s free plan is limited to 2,000 contacts and 6,000 emails per month. These limits are higher than competitors’ free plans, so if you want something that will remain free through a significant amount of growth, this is the best cheap email marketing software for you.
Paid plans start at $19.95 per month. They include 15,000 emails, detailed analytics, responsive templates, and chat support to help you out if you encounter any technical issues along the way.
What is the cheapest email marketing software?
After taking a close look at five of the cheapest email marketing software options out there, it’s clear that there are so many wonderful choices.
Depending on your goals, budget, and capabilities, you can use this article to determine which is the best one for you.
Remember to not rush the process. Have a look at each of these five tools to decide which one offers the features and functions that suit your needs. It will be worth it in the end when you see what a great job you’ve done creating an email marketing campaign with one of these cheap tools!
We hope we helped you discover great and affordable email marketing tools. Which one’s your favorite? Let us know in the comments section below!
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