Social media marketing is both an art and a science. As you become a more proficient marketer, you’ll be able to rely on your intuition and expertise to some extent. However, if you really want to know how your campaigns are performing, it’s vital to keep a close eye on Read more…
Figuring out how to build a brand on the web is a valuable skill to master. The internet has created an endless number of opportunities for creative professionals. All you need to become your own boss is a creative skill and a domain name, or so the popular refrain goes. Read more…
Small to medium-sized businesses are often strapped for two prime resources – time and money. Hiring a social media manager can save you both, but only if you know when and how to find the right one for you. Today, we’ll look at how to look for your ideal social Read more…
Call-to-action examples vary widely across the marketing verticals, but they’re always very deliberate, including on social media. That might run counter to your intuition: isn’t social media supposed to ephemeral, playful, and authentic? The fact is, without a well-calibrated call-to-action, your followers might not know what to do next. You’ll Read more…
Looking for simple Instagram tips to make your life easier? If you find yourself doing the same things over and over, it’s time to automate them! Whether you want to post Instagram stories faster, get more eyeballs on your branded hashtag, or simply respond to comments quicker, the Instagram tips Read more…
Facebook has been a giant in the world of social media for some time now. It has yet to lose its influence and prominence, which means integrating it with your website is a must. Fortunately, doing so often comes down to installing a simple WordPress Facebook plugin (or two). Linking Read more…
Instagram planners take the hassle out of managing and scheduling your Instagram feed. Unlike generic social media schedulers where Instagram feels like an afterthought, Instagram-specific planners offer easy-to-use interfaces and tools built specifically for the unique features and needs of Instagram. Facebook and Twitter have allowed users to schedule posts Read more…
If you’re wondering how many hashtags to use for Twitter, then there is the golden rule: keep ’em few and people stick with you. Take ’em high and wave bye-bye. What is the right number of #hashtags for your Tweets? #SocialMediaMythsClick To Tweet The good folks at Buffer will back Read more…
Putting together an effective social media marketing campaign takes a lot of time and effort. Developing a solid plan and choosing the right platforms are key steps in the process. However, all this work will be for naught if you fail to use a data-driven marketing approach. This means not Read more…
Experimenting with different social media strategies based on what sounds exciting and interesting might result in a few successes, but if you want continuous growth for your social media presence, you need to base your strategies on data. That’s where social media monitoring tools come in. Social media monitoring tools Read more…