Advertising has become the cornerstone of successful Facebook marketing. One of the best ways to increase your success with Facebook advertising is to learn how to use the Facebook Pixel, a piece of code that lets you measure, optimize, and grow your audiences through ad campaigns. In this article, we’ll Read more…
Platforms like Facebook, Instagram, and Twitter have become ubiquitous in western culture, but there are always new players trying to rise to the surface. In this article, we’re going to examine some of the social media platforms that hope to become Instagram alternatives, and what their presence means for marketers. Read more…
Social media is an important part of any online marketing strategy. However, because popular platforms such as Facebook and Instagram are always evolving, it can be difficult to stay on top of the latest trends and updates. New Instagram features are worth paying attention to, though. Instagram presents a huge Read more…
Wondering how you can post to Instagram from Mac or PC? Instagram’s 1 billion active users make it more popular than social rivals Twitter, Snapchat, and Pinterest. However, there’s always been one drawback — Instagram started as a mobile photo-sharing app and, to this day, the desktop version does not Read more…
Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter. If you’ve Read more…
In an ideal world, you would be able to create one banner for your business and use it across all of your marketing channels. That one banner would fit easily on your website and all of your social media channels, and it would remain effective year after year. You wouldn’t Read more…
The term ‘influencer’ has become a bit of a buzzword online. It seems nearly everyone wants to be an influencer on social media, but in practice, it takes more than posting a lot and amassing followers. Of course, you can have a high follower count, but if it doesn’t translate Read more…
When Instagram questions appear on your feed, your mental gears start turning. For example: “If you could have a meal with one person, living or dead, who would it be and what would you eat?” Your mind immediately starts thinking about the last really amazing meal you had, right? Or, Read more…
A “regram” is seen on a daily basis for many Instagram users–and many companies, or influencers, use regramming for high-quality, user-generated content. What’s regramming? It’s the act of using someone else’s Instagram photo and resharing it on your own Instagram account. In this article, we’ll talk about how to regram Read more…
Facebook marketing is one of the most powerful tools available to business owners today, but it can also be time-consuming. Today we’ll take a look at WordPress Facebook Plugins that will make it easier to maintain a consistent Facebook presence, drive website users to your Facebook page, and create more Read more…