How are you leveraging Instagram ads? Social media marketing has shifted dramatically in the past few years. Where Facebook used to be the name of the game, these days Instagram is rising to the top of most marketers’ toolboxes. But, there is a problem — with so many social media platforms, Read more…
Savvy marketers know that in order to produce the best results, they’ll need to be strategic about the platforms they target. This means mixing up the ‘old standbys,’ such as Facebook and Twitter, with younger-skewing networks like Instagram. In order to use the platform effectively, however, you’ll also want to Read more…
Social media has evolved into one of the most important marketing channels for businesses of all kinds. It’s also become a crowded marketplace, with millions of companies vying for attention on every platform. To stand out you need not only amazing content, but also a strong social media strategy. The Read more…
Do you use Instagram Insights? Because when it comes to marketing on Instagram, data is your friend. Data helps business owners and marketers better understand how to be successful on the photo-sharing platform based on their specific audience. For example: Should you post at 9 a.m. or 3:45 p.m.? Was Read more…
As a business owner, you’re likely already familiar with social media marketing. However, many companies only focus on traditional platforms such as Facebook and Twitter. Yet there are numerous other sites out there that offer just as much potential value – such as Pinterest for business. A platform known for its Read more…
In social media land, Instagram hashtags are powerful. They help you reach people interested in the topics you post about, they increase engagement with your posts, and they can even help you find content other people are posting about your brand. But, there is an issue with hashtags: most people Read more…
A strong social media presence is essential for any business. Without it, you’re unlikely to hit certain goals, especially concerning visibility and sales. However, simply crafting a strategy isn’t enough to make it a success. You also need to regularly check up on your social media efforts to ensure they’re Read more…
I can’t be the only one who’s always looking up the correct dimensions for Instagram photo sizes. It used to be simple; there was only one square size, which was used for both photos and videos. Now, there are multiple orientations, including square, landscape, and portrait. Plus, there are way Read more…
With more than 40 native Instagram filters to choose from, plus thousands more on third-party apps, it can be challenging to figure out which one to use. Maybe you should try them all? Or skip filters altogether and avoid having to make a decision. If you’ve been struggling to use Read more…
Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still Read more…